Gifts account for 15% of the world economy. This is equivalent to the GDP of Japan, Germany, Russia and Brazil combined. Although the industry is huge, most people who buy a gift describe the process as stressful, and those who receive the gift are often dissatisfied. This is what economists call “dead weight lost”, a major economic waste worldwide.
Uniko is a new way of giving and receiving gifts around the world and being able to exchange them for cash.