Date: 17 Feb 2012


FormaFina is a home decor e-commerce site for Latin America.



Online marketplace for US-based premium design and home decor brands to expand internationally. Compelling value proposition – US-based design brands: Access to new markets with strong demand with partner who will take care of exportation and local sales and fulfillment. Willing to give exclusivity and discounts on wholesale prices. – Foreign consumers: Discovery of aspirational, premium and innovative design products that cannot be found in the local market. Willing to pay a premium. Phase I Target Market: Brazil Solid and tested infrastructure – 21 employees with offices in Los Angeles (headquarters), Sao Paulo and Buenos Aires (tech team), and warehouses in Sao Paulo and Florida. – Deep import-export expertise and experience, with global trade and logistics guru as advisor. Partnerships with several local importers and trading companies. Site:


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