Date: 17 Mar 2011
Cat:

Shopperception

Driving the evolution on retail through engagement, context and insights

Shopperception – disrupting advertising and market research

■ Shopper is engaged in front of the shelf, while interacting with a specific product
■ A clear opportunity is created to influence the purchasing decision when it matters most
■ The shopping experience is greatly enhanced through addition of context and personalization
■ The effectiveness of the engagement is immediately captured, and can be accurately measured
■ Visibility into shopper behavior on the path to purchase is maximized

 

Site: shopperception.com

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